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Archive for the ‘old media’ Category

SOME  ISSUES
1.       WOMEN
We have a 52% women readership. Do we provide the kind of content that they would want to consume. Enough of it? Presented in the right way? Do they need special content?
2.       CHILDREN
A major content demand was for educational material for the kids – ranked 3 after Breaking News and Business as a [...]

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The old/new media thing has taken a new twist in Boston where a newspaper has started publishing blog posts, reports the New York Times. Quote:
Last week, editors began culling posts and running excerpts next to articles from reporters and newswires. The blog items, which appear in gray boxes, are still relatively few, but Mr. Wilpers [...]

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Something remarkable happened yesterday. The power of the synergy between print and web publishing was revealed as bloggers climbed into (or defended with varying degrees of conviction) David Bullard’s somewhat over-the-top column on blogging in the Sunday Times. (See the Amatomu stats here)
What yesterday showed was that the two mediums are greater than the sum of their parts, the [...]

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David Bullard’s Sunday Times column was not kind to bloggers. If you missed it, here is a line:
Many bloggers prefer to remain anonymous and with good reason. The content of their sites is so moronic that even their best friends would disown them if they knew they were the authors. As with most things in [...]

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