It’s official. The Times, a new daily newspaper under the Sunday Times umbrella, will be launched in June. You can read the Business Times report on the new paper here. In brief: It goes out free to around 120 000 subscribers; It will be a totally integrated paper which will offer readers a 24 hour news experience online and in print; It is being built from the ground up and will have its own news, photographic, mulitmedia and production staff. The current phase consists of designing the offices, recruiting the staff, designing the paper and rebuilding the site around interactivity. As the header to this article shows, it is going to be a paper for busy people, the majority of whom are online and it is going to be about helping them navigate their way through a growing torrent of information. In this new multimedia age, information is abundant – it is attention that is the scarce commodity. For more on this compelling argument see this interview with its originator, Professor Richard A Lanham.